EXHIBITION IDENTITY // NAHMAD PROJECTS // FONDAZIONE BEVILAQUA LA MASA 

Framing intimacy – an identity shaped by empathy, colour and gaze.

​

The visual identity for Layers of Life, an exhibition by Raghav Babbar shown in Venice in 2023, was designed to reflect the emotional subtlety of the work while creating a clear, coherent system across campaign, signage and printed materials.

​

A luminous, contemplative painting of a lone figure became the anchor of the identity – setting the tone for a system built around empathy, space, and attention. Set against a field of optimistic colour, the image acted not as branding in the traditional sense, but as a moment of stillness – a gesture of care that reflected the tone and gaze of Babbar’s work.

​

Typography was expressive but restrained – chosen for its clarity, softness, and lightly narrative tone. It set a rhythm that supported the work’s observational register, carrying a subtle sense of storytelling without resorting to stylisation. The system was composed to hold this balance across formats – structured, legible, and quietly charged.

​​

Artist: Raghav Babbar

Graphic Art Direction: Billie Temple
Galleries: Nahmad Projects & Fondazione Bevilacqua La Masa