A quiet, deliberate identity that follows the lead of the artwork—and builds a world around it.

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​Brian Clarke’s work demands a response that is at once bold and deferential – capable of holding space for intensity without crowding it. The identity for Clarke’s major exhibition at the Sainsbury Centre, was conceived as a visual system that would honour the scale and complexity of Clarke’s practice.

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​A detail from Miami (one of Clarke’s stained glass screens) became the central image for the campaign. Its kaleidoscopic palette and internal geometry informed the mood, colour and rhythm of the entire identity. It treated Miami not as illustration, but as a conceptual foundation: a visual anchor around which the system could cohere.​ The typographic treatment was developed to sit in deliberate contrast to the richness of the image – structural and contemporary. Used with discipline, it brought clarity and edge to the wider identity while letting the artwork remain the dominant voice. Across outdoor advertising, external signage and print, the system remained minimal but distinctive – an identity designed to amplify, not compete.

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​Inside the exhibition, the same principles applied. The spatial graphics were designed to support a kind of visual stillness – clarifying movement and information without interrupting the emotional intensity of the work.​ The identity extended across all materials, including a full-scale publication designed alongside the show. Developed in close collaboration with both the artist and the curatorial team, the system formed a unified visual language – one that echoed the energy and precision of Clarke’s work across print, space, and signage. You can view the book in detail here.

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Artist: Brian Clarke

Graphic Art Direction & Design: Billie Temple
Museum & Gallery: Sainsbury Centre / Curatorial team: Professor Paul Greenhalgh, Katherine Mager

Installation photography: Chris Gascoigne  / Supported by HENI publishing