Structure, restraint, and emotional charge.

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Visceral, intuitive, and charged with psychological energy, Pasyura’s work demanded a graphic response that could contain its force without constraining it. The identity was built to support, not soften, the impact of the work. Typography was clean and modern, allowing the physicality and saturation of the paintings to take visual precedence. It used a limited palette and minimal layout, introducing moments of contrast that echoed the emotional register of the exhibition without flattening it. Across printed and digital materials, tightly cropped details from the paintings were used as visual entry points – fragmentary, suggestive, unresolved. These were paired with confident, unfussy type and generous negative space, creating a rhythm that mirrored the paintings’ interplay of pressure and release.

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In the gallery, the identity extended into wall vinyls and window graphics, where red titles introduced a chromatic charge that resonated with the work’s palette and tone. These interventions were purposeful but not dominant – designed to sit alongside the paintings, amplifying their presence without explanation. The resulting system held its ground without overstatement – structured, responsive, and alive to the work’s ambiguity.

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Artist: Ksenia Paysura

Graphic Art Direction: Billie Temple
Gallery: Nahmad Projects

Installation Photography: Stephen White & Co