The visual identity crafted for Madeleine embodies the clarity and conceptual depth that define her work. Operating across fashion, lifestyle, and design Moxham's aesthetic is both refined and versatile. The identity needed to encapsulate this breadth, presenting a sophisticated and adaptable brand presence—one that feels editorial yet personal.

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​Central to the system is a bespoke wordmark: precise, architectural, and rich in typographic nuance. With sculptural contrast and sharp, incised detailing, the wordmark balances classical structure with contemporary edge. Alongside it sits a singular letter marque: an M, subtly distorted, abstracted, and redrawn. It nods to the gestural and the graphic – part monogram, part motif. The curvature at the top edge softens the form without diminishing its strength, creating a shape that feels carved rather than typed. This mark is not just an initial, but a distilled emblem of Moxham’s practice: distinctive and intelligent.

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​The wider identity system takes cues from editorial design – fine lines, generous spacing, and quiet typographic precision. A neutral palette that aligns with Moxham’s understated visual world. The final outcome is clean but never cold, structured but never static. 

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Designed in close dialogue with Madeleine, the project was shaped by shared references, creative trust, and a mutual sensitivity to tone. The result is a visual identity that not only reflects her professional ethos, but offers a framework as confident and considered as the work it now represents.

Creative Direction & Design: Billie Temple
Web design: Agatha Smith