BRAND STRATEGY // CREATIVE DIRECTION // EDITORIAL DESIGN

Bringing clarity, craft and conviction to the heart of the brand.

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The Winsor & Newton brand book brings the refreshed identity and newly articulated manifesto into one cohesive and beautifully crafted volume. More than a set of guidelines, it is a document of creative intent – a tool for alignment, and a testament to the brand’s renewed clarity of purpose. The design is deliberate and expressive. Typographic scale and rhythm create moments of impact and stillness, while a pared-back visual language allows the brand’s voice – and the artist’s – to come through. Imagery, drawn from the brand’s art-directed campaign photography, is used sparingly and with precision, reinforcing emotional tone without overwhelming structure.

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​Physical production was integral to the concept. The stucco-embossed Colourplan cover is foil-blocked with the Through the Eyes of the Artist lock-up. Teal singer-sewn binding with untrimmed threads nods to the tactility of the artist’s studio. Internally, Fedrigoni Splendorgel lends a soft, matte finish to pages that invite both reflection and use. Thoughtfully made and carefully designed, the brand book serves as a long-term asset – a working object that balances clarity, tactility and daily use.

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Client: Winsor & Newton 

Creative Direction & Design: BIllie Temple for Carter Wong at TVE