BRAND IDENTITY // HIGH-SECURITY ENVIRONMENTS // CREATIVE DIRECTION

A strategic identity built on ambiguity, vigilance and restraint.

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I led the rebrand of Net-Defence as Consultant Creative Director, developing a high-concept identity that repositioned the firm as a discreet but visionary operator in high-end security. At the centre of the system was a composite image of an androgynous eye – reflecting the world, a symbol of omniscience, ambiguity and watchfulness. Rather than lean into the visual tropes of cybersecurity, I built a language that resisted them. No padlocks. No green code. Instead, the identity drew on epic natural imagery – glacial, cellular, tectonic – to evoke the scale and unpredictability of contemporary risk. The threats we face are environmental, systemic, unseen. 

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The identity was strictly monochrome, built for clarity, tension and control. Typography was elegant but assertive. Imagery brought conceptual depth and visual tension, not decoration. Across print and digital, I held the tone taut, serious, high-trust and high-end, while stripping away the noise typical of the sector.

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The project spanned strategy, identity, messaging, website and a full suite of marketing tools. I worked closely with the senior leadership team over several years, building a system that was visually rigorous, conceptually sharp and particularly coherent. The brand didn’t outlive the company’s leadership, but the work stands as a fully realised identity system – strategically sound, visually rigorous and built to last.

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"A distinctive identity that helped us stand out across UK, US and European markets.”

– Alan Greig, former MD of Net-Defence

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Client: Net-Defence

Creative Consultancy & Design: Billie Temple